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MetaX and Nielsen present CTV opportunities on ProXXIma!

From a future possibility to a frequent option in the plans of thousands of customers, from local brands to some of the biggest global advertisers, CTV (Connected TV) has become a reality in Brazil in a very short time, especially driven by new television consumption habits in the country – where 87% of the audience already prefers to watch their favorite streaming on CTV!

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Going deeper into a media that is constantly growing in our market, in addition to exploring its various possibilities, MetaX will be at ProXXIma 2021, one of the main events in the Brazilian ad industry, presenting "Connected TV: trends, relevance, and opportunities for now”.


The panel will be attended by Sabrina Balhes, Nielsen Brazil’s country leader; and Alexandre Dantas, director of partnerships at MetaX Software Latin America. Among the subjects to be discussed is the evolution of CTV from the pre-pandemic to the current moment, the success metrics for the media, purchase, and sales via programmatic platforms, and the main trends for connected TV in the coming years.

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The presentation takes place on the first day of ProXXIma, Wednesday (November 17) at 11:30 am, at WTC São Paulo. MetaX will also have a booth during all the events to receive all participants who want to know more about the possibilities of connected TV. Come have a coffee with us! More information on how to participate is here

Looking forward to meeting you at ProXXIma. We are glad to talk to you soon. 

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About MetaX Software

 MetaX Software is a data-driven Connected TV (CTV) advertising and OTT commercialization company. MetaX Software has connected over 20 TV brands and channels which cover about 25 million OTT devices and 80 million large-screen users. It maintains fast and strong growth across Latin America, Europe, and Southeast Asia, etc.


Leveraging its unique strength on the TV screens, MetaX Software is dedicated to enabling advertisers from different industries to effectively target their desired audiences; meanwhile, it helps content providers and application developers broaden distribution channels and commercialize inventory across the world.