To facilitate technical understanding and offer relevant information for the Brazilian market about the connected TV universe, IAB Brazil presents the guide "Matrix of Advanced TV: a panorama of the market". Supported by MetaX Software and Globo, the document was developed by the IAB USA Center for Excellence in Digital Video, a global unit aimed at advancing digital video media, and brings important data and explanations that will assist clients, agencies, and other players in processes such as negotiation, metrics, and advertising in CTV. With free access, the guide aims to bring clarity to this scenario, guaranteeing everyone involved the same basic level of understanding.
If you have any questions about connected TV opportunities, contact us at MetaX! We will be delighted to help and contribute to the success of your campaigns.