Ambev takes a stand on sustainability and is consistent




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1 min read

The subject of sustainability is in vogue and Ambev made the disclosure of its positioning for this area. Guided by its target audience, it chose MetaX, where through the Nielsen 2022 survey it identified that 39% of people are aware of this theme.  In addition, it used the campaign to make other discoveries about consumer behavior, such as:

a)- The absolute majority of the audience (90%), spends (time spent) in the interval called prime time, up to 2 hours;

b)- Efficient campaign coverage happens when it reaches all manufacturers: Samsung (25%), LG, (46%), Others (29%);

c)- The degree of engagement in the campaign messages was high and demonstrated by VTR of 95.13% and VCR of 96.96%.