Insights
Check out our insights: a hand-picked content packed with trends, news, success cases, and interesting research about the CTV universe.
Insights
The video on TV and the new ways to reach the audience
TV is evolving for a long time. Currently that is possible to reach broad audience or segmented audience. Moreover it carries a fluid content that is usefull for any target, any social class , being on live or on demand.
Ambev takes a stand on sustainability and is consistent
The subject of sustainability is in vogue and Ambev made the disclosure of its positioning for this area. Guided by its target audience, it chose MetaX, where through the Nielsen 2022 survey it identified that 39% of people are aware of this theme. In addition, it used the campaign to make other discoveries about consumer […]
NetRange Launches Monetization through MetaX CTV SSP
NetRange MMH GmbH (“NetRange”), the global provider of white-labelled, turnkey Smart TV and OTT ecosystems, with access to users worldwide, today announced that it has selected MetaX, a global connected TV (CTV) SSP, as a chosen traffic monetization partner to monetize its CTV inventories. TV portal is a web application on TV, which integrates various content […]
Jungo Plus Now Available on MetaX OTT Platform
Streaming media company JungoTV partners with MetaX OTT Platform to feature a Jungo Plus section on their app, offering Jungo Plus’ VOD content to millions across the United States. Jungo Plus is a direct-to-consumer streaming video app delivering free, ad-supported TV (FAST) and video-on-demand content. Jungo Plus currently boasts a massive library of movies and […]
MetaX OTT Platform Partners with WeTV to Bring Premium Asian On-Demand Programs to Global Audiences
MetaX OTT Platform with Open Browser and MetaX Play, which aggregates over 10,000 hours of exciting content, announced a partnership with WeTV, a video streaming platform for the best Asian entertainment backed by Tencent Video, to bring a rich library of top-notch content to global fans. Since 2018, WeTV has launched itself as a leading […]
Open Browser passes the 1 million downloads milestone
Open Browser, a stylish web browser tailored for TVs, passes the milestone of 1 million downloads in the Google Play Store. Open Browser is a market-proven web browser that has been deployed to over 200 countries and regions since its born. Now, Open Browser evolves to the 2nd generation, bringing a brand-new user experience to […]
Gusto TV continues global expansion in new deal with MetaX Software
Metaxsoft(also known as MetaX Software) is a data-driven Connected TV (CTV) advertising and OTT commercialization company. Metaxsoft has connected over 20 TV brands and channels which cover about 25 million OTT devices and 80 million large-screen users. It maintains fast and strong growth across Latin America, Europe, and Southeast Asia, etc. Ottawa, Canada, November 3, […]
MetaX expands advertising offer on Connected TV with Pluto TV
PARTNERSHIP ALLOWS SERVICING IN NEW FORMATS ON VIACOMCBS’ STREAMING PLATFORM SUPPORTED BY ADVERTISING MESSAGES SÃO PAULO, JULY 2021 – Metaxsoft(also known as MetaX), a global leader in data-driven advertising operation on connected TVs (CTV), announces a new partnership with PlutoTV, one of the main free streaming platforms in the world, part of ViacomCBS. MetaX expands its […]
MetaX launches Smart TV commercialization platform
Global smart TV penetration accelerates, and the OTT industry is witnessing rapid growth, especially during the COVID-19 lockdown as people stay more at their homes. Smart TV has become the core entrance of household entertainment. MetaX Software, a leading data-driven Connected TV (CTV) advertising and OTT commercialization company, recently announced the launch of an OTT […]
Connected TV: 5 trends for brands and audience
The evolution of connected TV (CTV) during the year 2020 is undeniable, with several factors contributing to make it more accessible, popular, relevant to the audience and, consequently, also to the brands. The exponential increase in time spent at home by a significant part of the population, the improvement of equipment and internet access in the […]
MetaX Software highlights Connected TV opportunities at ProXXIma 2020
With more and more people consuming content via streaming, customer behaviour is changing dramatically during the pandemic. The large screens of TVs have been gaining even more relevance, which has helped to accelerate the popularisation of advertising on Connected TVs (CTV) in several markets over the last few months, including in Brazil. To help companies […]
More people watching, more people ready for connected TV
While hundreds of industries were negatively impacted for COVID-19, video streaming grew by 20% worldwide in the first month of the pandemic, especially due to the greater presence of people staying at home, increasing their need and interest in consuming more content. In this scenario, advertising on connected TV showed a leap not only in […]