What is CTV? OTT, CTV, advanced TV——there are so many terms to learn. For the purpose of this study, connected TV (CTV) is defined as content streamed on an internet-enabled television screen via an over-the-top (OTT) device. OTT devices include smart TVs, gaming consoles, and plug-and-play streaming devices like Roku, FireTV, Chromecast, and Apple. This […]
MetaX: Thought Leardership Saiba por meio dessa pesquisa em parceria com a Nielsen dados sobre a audiência da MetaX. Dentre eles: idade, dispositivos usados durante o consumo, interatividade via QR code, marcas de TV mais presentes nas casas e mais. Confira! Para fazer o download do arquivo da pesquisa, clique aqui.
Connected TV Nielsen Media Research Understand even better the consumer behavior regarding connected TV in this research from MetaX in collaboration with Nielsen, a world leader in audience measurement, data and analysis. To download the survey file, click here.
When releasing the Renegade Archangel series, Globoplay sought to discover viewer interests in partnership with MetaX’s content clustering and segmentation mechanisms. More than 19,580,000 consumers were reached by this research, which counted with 356 respondents.
To boost its audience on Black Friday and during the Brazilian game days, McDonald’s bet on Power On and, as support for its campaign, invested in Pre-roll in content clusters such as gastronomy and movies.
To reach the young entrepreneurial population and test the brand’s favorability, Sebrae promoted its 50th anniversary with open segmentation.
On the Champions League day, the brazilian television channel, SBT, explored the Power On format, with a 10-second video. Altogether, SBT carried out three campaigns, thus achieving more than 1.2 million impressions and 2.2 million impacts per day. Do you want to see more cases? Click here.
For a long time, companies were using the observation of a file with user navigation information in different environments connected to the Internet (desktop, cell phone, etc.), always with the justification of delivering better services and products to people. This file is what we call a cookie. The issue, however, is that consumers never knew […]