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MARKET COVERAGE
WHAT MAJOR BRANDS HAVE
DISCOVERED WITH METAX
Ambev takes a stand on sustainability and is consistent
The subject of sustainability is in vogue and Ambev made the disclosure of its positioning for this area. Guided by its target audience, it chose MetaX, where through the Nielsen 2022 survey it identified that 39% of people are aware of this theme. In addition, it used the campaign to make other discoveries about consumer […]
Globoplay promotes research and discovers its audience’s interests
When releasing the Renegade Archangel series, Globoplay sought to discover viewer interests in partnership with MetaX’s content clustering and segmentation mechanisms. More than 19,580,000 consumers were reached by this research, which counted with 356 respondents.
McDonald’s supplements audience through content clusters
To boost its audience on Black Friday and during the Brazilian game days, McDonald’s bet on Power On and, as support for its campaign, invested in Pre-roll in content clusters such as gastronomy and movies.