When releasing the Renegade Archangel series, Globoplay sought to discover viewer interests in partnership with MetaX’s content clustering and segmentation mechanisms. More than 19,580,000 consumers were reached by this research, which counted with 356 respondents.
To boost its audience on Black Friday and during the Brazilian game days, McDonald’s bet on Power On and, as support for its campaign, invested in Pre-roll in content clusters such as gastronomy and movies.
To reach the young entrepreneurial population and test the brand’s favorability, Sebrae promoted its 50th anniversary with open segmentation.
On the Champions League day, the brazilian television channel, SBT, explored the Power On format, with a 10-second video. Altogether, SBT carried out three campaigns, thus achieving more than 1.2 million impressions and 2.2 million impacts per day. Do you want to see more cases? Click here.
For a long time, companies were using the observation of a file with user navigation information in different environments connected to the Internet (desktop, cell phone, etc.), always with the justification of delivering better services and products to people. This file is what we call a cookie. The issue, however, is that consumers never knew […]
