Sebrae segments correctly and increases reach

To reach the young entrepreneurial population and test the brand’s favorability, Sebrae promoted its 50th anniversary with open segmentation – 73% of the audience is between 18 and 44 years old.

Then, the data generated in this campaign was pointed out in the Brand Lift survey, conducted by Nielsen Research. In it, we observed a Top of Mind of 66% and a Message Association of 75%.

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