For easier technical understanding and to offer relevant information to the Brazilian market about the connected TV universe, the IAB Brasil presents the guide “Matrix of Advanced TV: a panorama of the market”.
Supported by MetaX Software and Globo, the document was developed by the IAB USA Center for Excellence in Digital Video, a global unit focused on the advancement of digital video media, and brings important data and explanations that will help clients, agencies and other players in the process such as negotiation, metrics and advertising in CTV.
With free access, the guide aims to bring clarity to this scenario, ensuring that everyone involved has the same basic level of understanding. If you have any questions about connected TV opportunities, please contact us for the success of your campaigns.

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