Beyond Open TV, Pay TV and CTV
Understand even better the consumer behavior regarding connected TV in this research from MetaX in collaboration with Nielsen, a world leader in audience measurement, data and analysis.
In this summary you will find:
- Data on the preference of Brazilians when consuming content through CTV
- Consumer profile according to age
- The brands of devices most present in homes
- The most used devices together with smart TV
- Interactivity with the content through cross-device
- And more!