Beyond Open TV, Pay TV and CTV

Understand even better the consumer behavior regarding connected TV in this research from MetaX in collaboration with Nielsen, a world leader in audience measurement, data and analysis.

In this summary you will find:

  • Data on the preference of Brazilians when consuming content through CTV
  • Consumer profile according to age
  • The brands of devices most present in homes
  • The most used devices together with smart TV
  • Interactivity with the content through cross-device
  • And more!

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