Beyond Open TV, Pay TV and CTV

Understand even better the consumer behavior regarding connected TV in this research from MetaX in collaboration with Nielsen, a world leader in audience measurement, data and analysis.

In this summary you will find:

• Data on the preference of Brazilians when consuming content through CTV
• Consumer profile according to age
• The brands of devices most present in homes
• The most used devices together with smart TV
• Interactivity with the content through cross-device
• And more!