Dilton Caldas

4 min read

The video on TV and the new ways to reach the audience

TV is evolving for a long time. Currently that is possible to reach broad audience or segmented audience. Moreover it carries a fluid content that is usefull for any target, any social class , being on live or on demand.

1 min read

Ambev takes a stand on sustainability and is consistent

The subject of sustainability is in vogue and Ambev made the disclosure of its positioning for this area. Guided by its target audience, it chose MetaX, where through the Nielsen 2022 survey it identified that 39% of people are aware of this theme.  In addition, it used the campaign to make other discoveries about consumer […]