TV is evolving for a long time. Currently that is possible to reach broad audience or segmented audience. Moreover it carries a fluid content that is usefull for any target, any social class , being on live or on demand.
THE CONTEXTUALIZED MEDIA
PLATFORM OF CTV
Promote your message in the connected TV environment with MetaX and show up while the viewer watches the chosen content.
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CONNECT YOUR BRAND TO
THE MOMENTS YOUR AUDIENCE LOVES
Connect your brand territory to the content cluster that gathers the most relevant audience, according to consumer behavior.
MARK YOUR PRESENCE
IN ALL DEVICES
Promote even more expressive results for your business by keeping relevance in all devices connecting TV to the internet.
EXPLORE FORMATS THAT INSERT YOUR
BRAND INTO THE VIEWER'S JOURNEY
WHY
ADVERTISE ON CTV
WITH METAX
Contextualized media for connected TV is a supplement to your promotion strategy. Understand the relevance behind our data.
39%
of connected TVs are Samsung; 30% are LG; 9% Philco; 9% Philips and 13% others
73%
of the audience ranging from 18+ 44- years old
70%
of the viewers watch TV with the cell phone in hand and interact with other media according to the content they watch
CONNECTED TV:
SAFE AND POSITIVE ENVIRONMENT
Know where each investment is going.
Recognize the reach and profile of the audience impacted by the platform. Get access to independent and expert reports on measurement, data and insights.
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WHAT MAJOR BRANDS HAVE
DISCOVERED WITH METAX
Ambev takes a stand on sustainability and is consistent
The subject of sustainability is in vogue and Ambev made the disclosure of its positioning for this area. Guided by its target audience, it chose MetaX, where through the Nielsen 2022 survey it identified that 39% of people are aware of this theme. In addition, it used the campaign to make other discoveries about consumer […]
Globoplay promotes research and discovers its audience’s interests
When releasing the Renegade Archangel series, Globoplay sought to discover viewer interests in partnership with MetaX’s content clustering and segmentation mechanisms. More than 19,580,000 consumers were reached by this research, which counted with 356 respondents.
McDonald’s supplements audience through content clusters
To boost its audience on Black Friday and during the Brazilian game days, McDonald’s bet on Power On and, as support for its campaign, invested in Pre-roll in content clusters such as gastronomy and movies.