TV is evolving for a long time. Currently that is possible to reach broad audience or segmented audience. Moreover it carries a fluid content that is usefull for any target, any social class , being on live or on demand.
NetRange MMH GmbH (“NetRange”), the global provider of white-labelled, turnkey Smart TV and OTT ecosystems, with access to users worldwide, today announced that it has selected MetaX, a global connected TV (CTV) SSP, as a chosen traffic monetization partner to monetize its CTV inventories. TV portal is a web application on TV, which integrates various content […]
The evolution of connected TV (CTV) during the year 2020 is undeniable, with several factors contributing to make it more accessible, popular, relevant to the audience and, consequently, also to the brands. The exponential increase in time spent at home by a significant part of the population, the improvement of equipment and internet access in the […]
For a long time, companies were using the observation of a file with user navigation information in different environments connected to the Internet (desktop, cell phone, etc.), always with the justification of delivering better services and products to people. This file is what we call a cookie. The issue, however, is that consumers never knew […]
