A Connected TV (CTV) is a television set that is connected to the Internet natively, such as a Smart TV, or via an external device like a streaming stick or a digital media player. In the past decade, there’s been a major shift in the way we consume TV and entertainment. In 2018, The IAB […]
A more home-based lifestyle due to COVID-19, has accelerated and compounded the shift from mobiles to CTV where convenience is no longer winning over experience in 2020. CTV viewership has increased significantly across the global markets since the start of 2020; the overall broadcast and TV industries have been pivoting to streaming. With more and […]
While hundreds of industries were negatively impacted for COVID-19, video streaming grew by 20% worldwide in the first month of the pandemic, especially due to the greater presence of people staying at home, increasing their need and interest in consuming more content. In this scenario, advertising on connected TV showed a leap not only in […]
Of all the existing media, TV is the one that is currently undergoing a transformation that follows consumer behavior. It is the beginning of a renovation in this environment. Brazilians watch TV on a large scale, an average of six hours a day in front of the big screen. It is the most far reaching […]
Vanessa Delgado, Senior VP of Business Development at MetaX Software, shares her insights about the CTV market and how MetaX can help you leverage the trend to reach more target audience on the TV screens. MetaX is an innovative software company and brings its proprietary CTV advertising platform to the Brazilian market, providing massive inventory […]
In May 2020, MetaX Software ran a non-profit COVID-19 awareness campaign reaching 300,000 people in Brazil on connected TVs(CTV), the largest media segment in the country, aiming at raising Brazilian households’ awareness and capability for self-protection in the crisis. We also made a questionnaire among people who have viewed the campaign to find out the […]
Connected TV (CTV) industry is booming. There are more than 1 billion conntected devices and 3 billion CTV users across the globe. CTV advertising provides stronger exposure, larger audience and more transparency than traditional TV advertising. MetaX Software, a leading data-driven Connected TV (CTV) advertising and operation company, has connected over 20 TV brands and […]
As COVID-19 spreads all over the world, an economic recession is now highly probable. It’s been an ever-challenging period for most marketers. A lot of companies are decreasing marketing budget due to stakeholders’ lack of confidence in future; meanwhile, many offline marketing channels including events or retailing stores have to be canceled. In a business […]
What is CTV? OTT, CTV, advanced TV——there are so many terms to learn. For the purpose of this study, connected TV (CTV) is defined as content streamed on an internet-enabled television screen via an over-the-top (OTT) device. OTT devices include smart TVs, gaming consoles, and plug-and-play streaming devices like Roku, FireTV, Chromecast, and Apple. This […]
